I was responsible for a comprehensive redesign of the user experience, which involved a complete overhaul of the design process, from low-fidelity wire-framing to high-fidelity pixel-perfect mockups. In order to achieve this, I conducted interviews with potential users, restructured the UX architecture, and collaborated closely with the development team during the implementation phase.
To optimize our time and develop an effective prototype, I employed the lean persona framework to identify three distinct user personas and document their high-level goals. Using this information, I was able to create a prototype and refine it further by conducting user testing. This allowed us to gain valuable insights and make informed design decisions.
"Flat6labs is an organization that aims to launch multiple digital incubation programs in Tunisia."
- Wants to have an overview of all the startups attending the programs
- Needs to be able to track their progress
- Needs to be able to create and modify users
- Needs to be able to respond online to support and mentor requests
"This platform will help us to create a digital program and recruit new startups. We aim to have a platform that helps us run different cycles during the year."
- Wants to be able to create new Incubation programs on the platform
- Wants to run the incubation program digitally
- Wants to invite and promote the programs to startup founders
- Wants to create curriculums for each cycle
- Wants to create private and public events on the platform
"We are looking for a simple platform that helps us apply to different incubation programs in Tunisia."
- Wants one platform to apply to all the startup programs available in Tunisia.
- Wants to have a platform where they can track their progress
- Wants a platform that will help them interact with the incubator
- Wants a platform that will help them get the support needed. Ex: Mentors support, etc.
We created a Mobile App for the user, an iPad App for the shop, and a web dashboard.
Although the project was 12 months behind schedule due to UX decisions made by the previous team in charge, I was able to turn things around quickly upon joining. By implementing new UX strategies and working closely with the development team, I managed to deliver the project in less than 3 months. It has been launched in December 2022 and is currently being tested.
Number of users in Tunisia.
Upon joining the project, I immediately recognized that the UX had been mishandled by a team with limited experience in UX design.
To address this, I devoted a significant portion of my time to developing a new UX architecture. This allowed me to work more efficiently when creating high-fidelity mockups and the final design.
In spite of the complexity and challenges involved, I successfully delivered the project within an incredibly tight timeframe. This was made possible, in large part, by the exceptional support I received from the engaged PM/Development team, who were always available for UX reviews.
Effective communication was also a key factor in the project's success, with all stakeholders working closely together to ensure that everything ran smoothly.
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