My co-founder, and I founded this startup from the ground up. Together, we developed a comprehensive solution from scratch and secured funding to launch Crema in several cities. Our hard work and dedication earned us a spot in the FoodX Accelerator program in New York.
As the UX/UI designer for the project, I was responsible for creating both low and high-fidelity mockups and working closely with the development team on integration. In addition, I took on the role of product manager, overseeing the product's development from start to finish.
- Needs to be able to overview all the transactions happening
- Needs to be able to credit transactions to different accounts
- Needs to be able to manage users
- Needs to be able to add new stores
- Needs to be able to receive orders
- Needs to update the menu
- Needs to follow his daily transactions
- Needs to have data about his transactions
- Needs to have data about his customers
- Needs to have marketing automation and management on his customers
- Needs to be able to manage a loyalty program
- Needs new innovative ways to attract new customers
- Want one mobile app to find the best local coffee shops
- Need one app to manage all of their loyalty cards
- Want one loyalty program for all their local coffee shops
- Want to be able to order ahead and skip the lineWant an automated loyalty program
We created a Mobile App for the user, an iPad App for the shop, and a web dashboard.
The project was a success. The app was launched in 10 different cities and had more than 20K users.
Installs in 10 different cities in North America
At the outset, our startup was nothing more than a dream with no initial funding or investments. However, our strong founding team was determined to make it a reality, investing approximately $10,000 to develop and launch the solution. Despite the challenges we faced, our passion and dedication helped us transform our vision into a successful business.
After conducting customer interviews, we identified that the skip-the-line functionality was the most important feature to our users, while the global loyalty program was of lesser importance. Based on this insight, we directed our efforts towards perfecting the skip-the-line experience to ensure that it met our customers' needs and expectations.
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