Audax Fitness, a bodyweight exercise program, sought to enhance its online presence with effective landing pages to promote various upcoming programs. As the proprietor had already achieved success with a mobile app, the focus was on creating a compelling web experience to attract potential clients and provide existing users with valuable information about upcoming offerings.
Persona 1 represents potential clients seeking a straightforward fitness program to achieve their fitness goals. The landing pages needed to resonate with simplicity and effectiveness to appeal to this persona's desire for a user-friendly solution.
Persona 2 encompasses existing Audax App users looking for a web platform to access comprehensive information about upcoming programs. The challenge was to seamlessly integrate the web experience with the app's familiarity while delivering valuable insights into what's to come.
Persona 3 embodies individuals already committed to a gym routine but hesitant to download a separate app. The landing pages needed to overcome this hesitation, showcasing the unique value Audax Fitness offers and encouraging these users to explore the app.
Our focus was on creating simple, high-converting landing pages that acted as a bridge between Audax Fitness and potential users. Key metrics centered around conversion rates and app installs. The website aimed to elucidate program details, fostering a clear understanding of the offerings to entice users to install the app.
The Audax Fitness landing pages proved instrumental in achieving a 50% increase in app installs. The seamless integration of information and persuasive design elements successfully engaged and converted visitors, showcasing the transformative impact of effective web design on user acquisition.
Installs increase
Engagement increase
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